Research shows that the language used in job advertisements can influence an individual’s decision to apply for positions.
On this page:
Intense jargon or stereotypically male language may deter applicants. Check out this language review resource to determine if a job advert is gender coded.
When competing for skilled employees, your reputation and the image of your business can be a key factor in attracting job seekers to work for you. If your brand is well known and respected in the labour market, then you are more likely to attract more candidates for job vacancies. This employee value proposition resource can help you determine if you have a strong employer brand.
This example of an advertisement shows how to bring together the better practice elements.
Use inclusive recruitment approaches to better attract women into your business.
Inclusive job design can support employees to work in a way that values their differences, leverages skills and helps them to do their best work.
A vast body of research shows that the selection is where biases are most likely to impact on hiring decisions.