Language review

Research shows that the language used in job advertisements can influence an individual’s decision to apply for positions. Intense jargon or stereotypically male language may deter applicants.

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Words such as ‘competitive’, ‘analytical’, and ‘objective’ are often interpreted as masculine, whereas words such as ‘interpersonal’, ‘support’, ‘together’ and ‘connected’ are perceived as more feminine. Online tools, such as gender decoder can help you to determine if your language skews towards a certain gender bias.

 

Masculine words

 

Gender neutral alternative words

Strong Sound, steady, excellent, solid
Drive Energy, inspiration, guide, steer, deliver, energise, inspire
Lead Head, top person, manager, run head up, manage, steer, grow, pioneer
Analysis Investigation, study, test research, data
Analytical Systematic, thorough, thoughtful, deductive
Driving Motivating, energizing, inspiring guiding, steering, delivering
Individuals People
Proven Established, known, demonstrated, reliable, successful, trusted, tested
Workforce Teams, workers, members
Decisions Choices, conclusions, judgements, moves, outcomes, steps, actions

 

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Websites like gender decoder can help you to determine whether a job advert is gender coded.

Websites like gender decoder can help you to determine whether a job advert is gender-coded.

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Image of woman.