Altina Drinks was selected to take part in the Australian Government Department of Employment, Skills, Small and Family Business’ Digital Champions project, in which small businesses receive a digital transformation, support from a Digital Mentor and up to $18,500 worth of digital products and services.
Altina Drinks co-founders Alan Tse and Christina Delay said that they were excited when they saw the Small Business Digital Champions Project as that was exactly what they needed to help their business grow and scale.
“I think it’s hard for a small business, there are so many things to think about, and digital seems like it’s one of those nice to have,” Alan said.
“We honestly believe that digital is imperative. It’s the growth engine for the business.”
Altina Drinks is one of 15 Digital Champions, from a total 100 participating businesses, that have been announced by the department. Each of these businesses will be guided through their transformation by a personal Digital Mentor.
MYOB CEO Tim Reed is Altina Drinks’ Digital Mentor and will share his experiences and provide guidance and insight on how to get the most out of their digital transformation.
“We’re looking forward to working with the mentor to be our sounding board,” Alan said.
“We’ve got a lot of ideas and this will be an opportunity for us to test it with someone who’s done it before and who can give us that guidance.”